There are no cyclist and no car drivers: we are convinced there are only road users! Safety is ensured when all road users pay attention to each other, no matter what mode of transport they happen to use.
We at the Hungarian Cyclists' Club (HCC) had a dream for years to realize a non-cyclist campaign that targets all road users and promotes partnership and the idea to SHARE THE ROAD.
The National Accident Prevention Committe of the National Police Department (ORFK-OBB) comprehended the importance of the issue and supported our initiative. They spearheaded the project and financed it. Other prestigious organisations joined, like the Hungarian Car Club, the Hungarian National Oil Company (MOL), UNIQA Insurrances and the Budapest Center for Transportation (BKK). The number of the project partners justifies the existence of the problem and that the solution is in the interest of many.
The campaign started off with a press event, where all partner organizations participated. Their representatives used a transportation method which was typically the opposite of what their organization stood for (for example MOL arrived by public bike, while the Hungarian Cyclists Club came by car)